Award-Winning Work
Global Sports Partnership of the Year 2024 - Winner Peroni x Scuderia Ferrari
Kantar Global Creative Effectiveness Awards 2024 - Gold Peroni Inverno
System1 Best Christmas OOH 2024 - UK Peroni Inverno
The Drum Awards: Food & Drink - Finalist Peroni Stile Capri
Campaign Awards: Gamechanger - Finalist Reyka Vodka 'Saga'
Campaign Awards: Outdoor - Finalist Reyka Vodka 'Saga'
Marketing Association Awards Winner - Best Small Budget Eden Project
Marketing Week Masters: Insight & Effectiveness - Winner Glenfiddich
Words From Clients:
"Our best ever work would only be possible with her clear, simple and magnetic strategy"
- Nick Larkworthy, GM Global Beer Brands, Asahi
"I had the pleasure of working with Florence for several years on our mission to propel Peroni into a new chapter of growth. I couldn't be more proud of where we arrived, delivering some of our best ever work. However this would only be possible with the clear, simple and magnetic strategy that Florence led and always held the tension on. Her highly collaborative approach (not always a trait of leaders in this space) is one of her great attributes in my view. When you couple this with her unwavering passion and energy, I wouldn't hesitate to recommend Flo to anyone out there as a current and future leader in strategy, and I hope our paths cross again in the future."
Words from Collaborators:
"Enviable originality with remarkable clarity of thought. Her storytelling is flawless"
- Laura Jones, Strategy Partner TBWA (formerly Joint & Exposure)
"I’ve had the pleasure of working with many talented strategists, but Florence is truly a standout strategic leader. She combines enviable originality with remarkable clarity of thought, and her passion for solving clients’ business challenges is evident in everything she does. She’s always striving to create work that not only delivers results but leaves a lasting impact.
What sets Florence apart is her distinct creative streak—she doesn’t just define the strategic vision; she actively shapes and elevates the creative work. Her storytelling is flawless, bringing ideas to life with precision, persuasion, and imagination.
Beyond her strategic brilliance, Florence is simply a great person to work with—collaborative, insightful, and always dependable. I’d jump at the chance to work with her again"
"Creative. Intuitive. Purposeful. Thoughtful. Passionate"
- Elspeth Lynn, Founder & ECD Unbound (formerly ECD M&C Saatchi)
Words From Colleagues:
"Kind, compassionate, brilliantly smart. She believed in me so hard I believed in myself"
- Joan Crowley, Creative Draftline (former direct report)
"The magic of Florence is that she makes things make sense, which (obviously) makes her a great strategist. It also makes her the best manager I’ve ever had.
Kind, compassionate, brilliantly smart - yes, she’s all those things. But Florence supports without ever overshadowing, steers you in the right direction before you know what it is, and believed in me so hard I believed in myself. Here’s hoping one day I’m lucky enough to be hired by her again."
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