Liberal Democrats IWD - 'Little Miss Who?'
Challenge
The theme of IWD 2021 was 'Choose to Challenge. With that in mind, I was part of a team working with the Lib Dem Creative Network to come up with a social campaign for some of the party's most prominent female members (including Deputy Leader Daisy Cooper and Baroness Floella Benjamin), to illustrate how they wanted to challenge entrenched narratives.
Approach
Telling stories can be some of the most influential moments we have with young children, yet we still teach kids that certain attributes are positive in boys, but negative in girls. As the 50th anniversary of the beloved 'Mr Men' books approached, we noticed they displayed an uncomfortable bias, with the Misters showing significantly more positively-framed attributes than the Misses.
We wanted to #ChoosetoChallenge gender personality bias in a positive way - by reframing some classic 'Little Miss' characters with prominent Lib Dem women. Each participating member chose a character that resonated with their personal story, and together we gave them a 21st century update ...Oh, and got rid of that 'Little'.
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